Along the banks of the Columbia River, Multnomah County (pop. 813,000), Oregon is considering a publicly owned Fiber-to-the-Home (FTTH) network after being handed a study more than a year in the making. The report estimates that a countywide network reaching every home, business, and farm in a five-city area would cost just shy of $970 million, and bring with it a wealth of savings and other benefits to the community it serves.

Origins

The study has its origins in a 2017 push initiated by an advocacy group called Municipal Broadband PDX which has sought more affordable and equitable Internet access in the region. In 2018, the County Board of Commissioners agreed that it should be explored and approved the funding of a study, with the city of Portland and Multnomah County each contributing $100,000 and the remaining towns of Fairview, Gresham, Troutdale, and Wood Village joining the effort to collectively contribute an additional $50,000 for funding. Over the next year, CTC Technology and Energy conducted a comprehensive survey, analysis, and evaluation, and the results were delivered at the end of September.

A collaboration between cooperatives is bringing fiber connectivity to hundreds of unserved homes in southern Kentucky. Warren Rural Electric Cooperative Corporation (WRECC) and North Central Telephone Cooperative (NCTC) will be working together to connect 800 homes in the endeavor, which will also be used to gauge the feasibility of further buildout in the region down the road.

The project is situated in the southern part of Warren County, along U.S. Route 231 and just south of the city of Bowling Green near the unincorporated community of Alvaton. It began with a franchise agreement in 2017 between WRECC and NCTC, with KentuckyWired paying NCTC to build north into Warren County where the telephone cooperative’s fiber subsidiary could partner with WRECC to expand inside a pilot service area. The electric cooperative will supply backbone fiber and lateral lines via its existing assets, with NCTC funding the remainder of the build that will bring residents online.

A Welcome Venture

More than 60,000 people live in the county outside of the city limits of Bowling Green, and many of them — especially in the southern portion— have limited or no connectivity options. WRECC and NCTC make a natural pairing, with the latter (founded in 1938) serving power to more than 67,000 members today (about half of them in Warren County). NCTC (founded 1953) serves 20,500 members mostly in Tennessee.

WRECC President and CEO Dewayne McDonald said of the project: 

Our board of directors has challenged us to find a way to bring high-speed Internet [access] to our members. After extensive research, we decided that partnering with others was the best route.

There’s a belief out there that households don’t really want or need more than a basic broadband connection, much less gigabit connectivity. This mistaken impression especially affects rural areas, where observers point out that a resident may have more fingers on their hand than Megabits per second (Mbps) on their current Internet connection, so surely they’ll be satisfied with a bump up to broadband speeds of 25 or 50 Mbps.

However, in our experience at MuniNetworks.org, demand for high-speed connectivity is actually quite robust in rural areas where the infrastructure exists. We’ve heard from rural cooperatives that many of their fiber network subscribers opt for higher speed tiers and that gigabit take rates near 30 percent in some instances. This suggests rural areas are much more likely than more urban areas to opt for tiers above the lowest cost option.

Even if the majority of rural subscribers don’t need the very highest broadband speeds, it’s important to note that the demand is there and will certainly continue to grow. As federal and state governments invest in rural broadband deployment, they must ensure that the networks they’re subsidizing can meet current and future needs.

Co-ops Feed Need for Speed

We knew that Longmonters loved their publicly owned network, but recent numbers show how many of them have shunned incumbents to switch. More than half of the market in Longmont has now signed up with NextLight. While NextLight subscribers enjoy fast, affordable, reliable connectivity from their network, benefits from competition are also creating a better environment for Longmonters who have stayed with the incumbents.

When Longmont Power and Communications (LPC) set out to serve the community in 2014, their goal was to reach approximately 37 percent of the market within five years. According to LPC’s Scott Rochat, they’ve blown away that goal and have already reached 54 percent.

No Tricks, Just Gigabits

While large national providers focus their efforts to capture customers with gimmicks such as reduced introductory rates that later increase, LPC has appealed to subscribers with a series of intelligent moves that show their commitment to the community.

At the start of 2018, LPC dropped the cost of their symmetrical gigabit Internet access from $99.95 per month to $69.95 per month. If subscribers have been connected for 12 continuous months, they’re eligible for a loyalty discount which brings the price down another $10 per month. During deployment, LPC created a special program in which folks who signed up for service within three months that service was available in their areas were able to cut yet another $10 per month off their gigabit rate for as long as they stayed connected. These Charter Members are able to take that $49.95 per month rate with them when they move to a different Longmont address where NextLight is available and the rate stays at the premise that they sell.

Approximately 93 percent of NextLight residential subscribers are Charter Members, Rochat told the Times Call. The network currently serves 17,400 premises.

Subscribers who referred friends were also able to get a free month of service for each referral and they had extended the promotion to digital voice service.

Competition=Better Rates, Better Services

For episode 329 of the Community Broadband Bits Podcast, our guests Deb Socia from Next Century Cities and Bob Knight of P.R. and Marketing firm Harrison Edwards discussed political will and its effect on community broadband network projects. Political will is one of many key ingredients of a successful network initiative, but it's only one of the many balls in the air that a community must juggle to get a project started and keep it healthy. As Bob mentioned in the interview, Harrison Edwards has formed an entire practice area dedicated to the special needs surrounding broadband projects. They recently launched a new website that can help interested communities learn more about what they offer.

It Isn’t All About Political Will

While getting elected officials educated and onboard with the connectivity needs of the community and helping them discover paths to improvement, moving a project forward and keeping it going strong requires much more. The Harrison Edwards team aims to also educate the community and market the campaign around the initiative. They will work to shed light on benefits for a range of stakeholders and will take necessary steps to run interference against misinformation.

Once a project has been approved, the firm will manage community expectations, market the project, and work with the press to help hit the ground running. In addition to bringing projects from idea to reality, Harrison Edwards recognizes that marketing the services offered by community networks is a skill often outside of a municipality’s wheelhouse. With effective marketing to drive up take rates, a community broadband project stands a better chance of long-term success.