As federal, state, and local leaders increasingly recognize the need to make Internet access universal, they are also realizing that adoption is a separate issue. Programs such as the ReConnect and Connect America Funds I and II Auction have helped to expand infrastructure, but even in places where Internet access has been available for years, 100 percent of households do not subscribe. In an effort to better understand digital equity, the House Subcommittee on Communications & Technology of the Committee on Energy and Commerce recently sat down to listen to experts on digital equity. They discussed common misconceptions, hurdles that make wide-scale adoption difficult, and offered policy recommendations to help us achieve digital equity.

Not Only a Rural Problem

Angela Siefer, Executive Director of the National Digital Inclusion Alliance (NDIA) described how her experience as a digital equity warrior has changed from working with people to learn the basics of computer use to the additional problem of helping people get online. Angela's statement addressed some of the most common myths associated with the digital divide that NDIA, through boots-on-the-ground research, has discovered, including:

The digital divide is a rural problem: Census results show that populations in urban areas do not have Internet access subscriptions of any kind; these are often low-income households.

5G will bridge the digital divide: Lack of infrastructure and devices deployed in areas where existing problems with digital inclusion continue with regards to this new technology.

People don't subscribe because they don't think the Internet isn't valuable: Accomplishing day-to-day tasks often require access to the Internet, which is a fact not lost on those who don't subscribe, but the cost is out of reach for many of those same people.

When his Twitter feed announced the “arrival of 5G” last December, tech reporter Chris Matyszczyk made a beeline for the nearest T-Mobile store and asked, “Can I have some of this 5G, please? I will become a much more desirable, admirable person if I have 5G!” From there, it was all downhill.

The Pain of the Hype 

We aren’t the only ones who have pointed out the hype around 5G as telecom companies rush to outdo each other. In another case of marketing mayhem overtaking technical truth, Matyszczyk shares his rain soaked pursuit in the Bay Area. Expecting fanfare, he was met with a surprisingly subdued store:

I wandered into a T-Mobile store that was emptier than a politician's tweet.

Oddly, there weren't 99 pink balloons hanging from the ceiling to celebrate 5G. There weren't even five.

He goes on to describe how the less-than-enthusiastic salespeople didn’t seem very well informed about when, where, or why 5G isn’t available to him when the company indicated that it arrived nationwide:

"But isn't it a bit annoying to be told there's this incredibly exciting 5G when you can't get it for at least another six months?"

They seemed neither to agree or disagree. They seemed like they were annoyed it was raining and that I was there, dripping.

Read the full article, "I went to T-Mobile to ask about 5G. The response was painful" here. You can also watch an interview with Matyszczyk.

He expressed sympathy for the salespeople. After all, he says, “it’s hard for them to present something they can’t actually sell you.”

Marketplace spoke with experts, including Gigi Sohn and our Christopher Mitchell, about the hype surrounding 5G. Sohn said, "5G is 80% marketing and 20% technology. The hype around this technology is enormous, and also the hype around needing to win a so-called race around 5G."

Listen to the story here:

In recent weeks, several rural electric and communications cooperatives have received federal ReConnect funding grants and loans. In December, Tyler and Wetzel Counties in West Virginia learned that they will also benefit from the program. Approximately $5.6 million has been awarded to the region for two projects that will provide Fiber-to-the-Home (FTTH) connectivity in some of the state's northern rural areas.

Development Is the Goal

In Wetzel County, the Ohio Valley Industrial and Business Development Corporation will lead the project and the Tyler County Development Authority, Inc., takes the reigns in the adjacent county. In addition to projects within each county, more than 74 miles of fiber will connect the two.

The Wetzel County project will include $2.1 million in ReConnect Program grant funding and use a matching amount to fund the total project, estimated at $4.2 million. The Ohio Valley Industrial and Business Development Corp., intends to connect more than 1,900 households, five educational facilities, a healthcare center and nine additional community facilities.

The Tyler County Development Authority, Inc. (TCDA) plans to use their $1.7 million grant and a ReConnect loan of equal amount to deploy fiber infrastructure throughout the county. They will bring FTTH to almost 1,400 residences, three school facilities, a healthcare center, and five community facilities within a 26 square mile area. 

Executive Director Eric Peters of the TCDA discussed the Tyler County project at a recent ceremony, where USDA Rural Utilities Administrator Chad Rupe announced the award:

"The Tyler County Development Authority will own the system's physical infrastructure and will lease it to a private service provider. CityNet was instrumental in providing technical expertise and their background as a successful and experienced service provider was invaluable. We anticipate that CityNet will be our contracted ISP."

Every decade, the U.S. counts itself to learn more about the people who make up the fabric of America. The upcoming census of 2020 will be the first census conducted mostly online and, while the prospect is an exciting statement about our technology, there are new risks that accompany innovation. Not everyone has reliable Internet access, which can lead to undercounts. Next Century Cities recently released the 2020 Census Kiosk Toolkit, a resource to help local communities and their citizens ensure results are accurate by establishing a public kiosk program.

Why Does It Matter?

The United States Census Bureau seeks a count of all people living in the U.S. states and territories in order to establish how to distribute federal funding. Dollars for education, infrastructure, healthcare, and other programs are determined based on population and need. When local communities and states come in with counts that don't reflect reality, they don't receive a correct amount of funding. This is especially a problem when large percentages of the population aren't counted.

Census data also determines representation in government. The number of seats in the House of Representatives, and congressional and state legislative district borders are determined based on census results. Local community leadership uses census data to help shape policy, planning, and how to distribute resources.

As one can expect, counting every person in the United States is a monumental task that requires cooperation at every level. In the past, census takers travelled door-to-door and paper ballots were mailed to households. This year, however, much of the data will be collected online in an effort to cut costs and expedite the process.

A Community-Minded Approach for Better Data Collection

The city of Fairlawn, Ohio, has less than 8,000 residents, but daytime population swells to around 40,000 because the Akron suburb is a hotspot for commerce. When city leaders decided to develop the FairlawnGig broadband utility in 2015, they knew that it was necessary to retain businesses and they were right - the fiber optic infrastructure is spurring economic benefits. People who live in and around Fairlawn, however, are also reaping the rewards. In a video released by Corning about the city's investment, we learn more about both business and residential subscribers who make the most of the city's broadband utility.

Success in the Numbers

In addition to increased home resale values of 8.7 percent the first year and 8.2 percent in year two, 257 new jobs have come to the community within the FairlawnGig footprint. There are 15 new businesses in the community, in part because commercial subscribers can sign up for 10 gigabit per second connectivity. For Enterprise subscribers, 100 gigabit service is available. There are factors that contribute to the boon, of course, but before the municipal network utility, potential businesses cited Fairlawn's poor Internet access as a reason for locating elsewhere.

Subscribers in the community pay around 7.5 cents per Megabit per second (Mbps); in the past they paid around $4.23 per Mbps from the incumbent. Residential subscribers can sign up for service that they describe as "half the cost and twice the speed" and can get Internet access of up to a gig.

Testament

In this video, you'll see resident and City Council person Barb Potts describe how her children and grandchildren have tested the limits of the gigabit service, which comes through with flying colors. 

Several residents that also run businesses in Fairlawn, praise the city's foresight in making the investment. They appreciate local leadership's efforts to improve economic opportunities and develop a utility that provides an affordable and reliable critical service such as Internet access. By implementing a project that brings a much-needed improvement to the region, city leaders have boosted their credibility along with local connectivity.

As Redding, California, aims to bring better connectivity to businesses and residents, they're looking to locals for advice on how to move forward.

As we reported in April, community leaders voted to proceed with a pilot project in their downtown area. Economic development in the downtown area drove the plan, but reducing the cost of Internet access through a publicly owned network and the availability of a more reliable, faster service generated force behind the project. 

In April, the city council decided to explore possibilities and now they're interested in finding out the public's interest in a citywide network for residents. The Vice Mayor, City Manager, and staff from Redding held a public meeting in late November to share information with locals about possibilities. 

"Fiber is an essential element of the future and its economy," Tippin said. "Vice Council Macaulay brought this forward to council and we agreed that we should study this so we've hired consultants and we've been doing a study - looking into cost, what elements should be required and whether it would be beneficial from a community standpoint." 

In order to determine the public's feelings on whether they agree Tippin, the city is asking Redding residents to complete a simple online survey. The survey is six questions about perceived value, current options, and respondents' likelihood of supporting a municipal fiber optic network project.

An Existing Advantage

People who live out of urban areas enjoy beautiful scenery, quiet solitude, and fresh air. Traditionally, those qualities have come with sacrifice, which includes high-quality Internet access. Now that rural cooperatives are taking the initiative to develop networks, however, rural areas such as northern Minnesota are better served.

In this short video by the PBS and TPT Almanac team, Kaomi Goetz travels “up north” to visit with folks who live beyond the Twin Cities to see how things are changing and how we still need to make improvements.

It’s been a journey of discovery for the folks in "Villageville," our fictional rural community where Internet access isn't meeting the needs of residents or businesses. In Episode 5 of "From Crops to Co-ops: Small Towns Want Better Internet!", we learn more about the work rural cooperatives are doing for communities across the country.

Grumpy Gary and Entrepreneur Emily have met up in "Sizeable City," a nearby community that decided to invest in a municipal network. It has paid off in the usual ways -- better Internet access, more jobs, lowered telecommunications costs. In addition to enjoying some java and some jokes (we use the term loosely), they meet up with a representative from the electric cooperative to discuss high-quality Internet access options.

During the conversation, we hear more about the ways cooperatives are serving people in rural areas and why it makes sense that they're delivering fiber optic connectivity. Watch for more pop-up facts about municipal networks, cooperatives, and how both are serving rural communities. Listen to the cooperative's pilot project strategy and be sure to watch through to the end to hear about the final outcome in Villageville.

As with other episodes of "From Crops to Co-ops: Small Towns Want Better Internet!", you'll hear past and present voices from the Very Amateur Acting Troupe of the Community Broadband Networks Initiative along with other Institute for Local Self-Reliance talent (again we use the term loosely). We encourage you to share these videos to help spread the word about municipal networks, cooperatives, and the fact that rural communities don't have to be "stuck" with poor Internet access.

If you haven't seen episodes 1 - 4, check them out below, read the backstories, or view them all on our Videos page.

Share the series playlist, where you can see all the episodes from Villageville, U.S.A.

The people of our imaginary community "Villageville" have gathered outside the library, inside the library, and on Grumpy Gary's lawn to talk about the problem of poor local Internet access. Now, they're making it official and letting town leaders know that they want change. It's time for Episode 4 of "From Crops to Co-ops: Small Towns Want Better Internet!"

For the past three weeks, we've seen the good folks of this fictional community grapple with the difficulties that many rural towns face. When local connectivity doesn't keep up with the needs of the community, small towns can't be competitive. In Villageville, entrepreneurs, parents, and people who just want better Internet access have been researching why connectivity in their town is so poor and what are some possible solutions. Now they're ready to take their concerns to local elected officials.

The setting in this episode is a bustling town council meeting, in which locals are gathered to discuss what to do about poor Internet access in Villageville. The special speaker tonight is an attorney from the incumbent Internet access company. Citizens are ready to ask him why, for corn's sake, his employer still hasn't updated the services they provide.

During this episode, we learn more about the influence of large corporations and their lobbyists on competition, or the lack of it. The people of Villageville have noticed some patterns in the way state laws get passed and they're ready to talk about it at the meeting. By the end of the evening, folks are inspired to do more than complain.

In addition to the educational value from this short video, you'll enjoy the campy style of the Very Amateur Acting Troupe of the Community Broadband Networks Initiative and a special guest star from the Insitute for Local Self-Reliance. We've had fun writing, acting, and editing these videos and it shows. As with all "masterpieces," artists have come and gone from the Initiative team, leaving their imprints on "From Crops to Co-ops: Small Towns Want Better Internet!"

If you haven't seen episodes 1 - 3, check them out below, read the backstories or view them all on our Videos page.

By now, you’ve met the people of “Villageville,” the imaginary town in rural America that, like many similarly situated communities, are struggling to find better connectivity. This week, we continue our soap opera saga “From Crops to Co-ops: Small Towns Want Better Internet.”

In this episode, the kids of the community are working on another big homework assignment and gather together at the neighbor’s house to tap into his satellite Internet access. Watch to find out the results when Grumpy Gary tells the kids to “get off his lawn.”

In rural areas with low population density, large corporate Internet access providers don’t find the motivation they need to invest in fast, affordable, reliable connectivity. High numbers of residents and businesses depend on satellite Internet access as a last resort. Plans are expensive, unreliable, and typically include data caps. In episode 3, we include pop-up information about satellite Internet access and how communities who must use it settle for less than they deserve.

Don’t miss another opportunity to hear the Very Amateur Acting Troupe from the Community Broadband Networks Initiative and the Institute for Local Self-Reliance fill the roles of local people who are just trying to get online to get stuff done.

If you want to get caught up first, read up on the storyline from episode 1 here or watch it below. You can also check out the synopsis of episode 2 and watch it below to experience the whole story from the start. Share the series playlist, where we'll continue to add episodes as we release them.

Next week we attend a city council meeting in Villageville in which residents and community leaders decide what to do about poor Internet access in their community. Don't miss it!

You can get caught up on the saga here with episode 1: