Transcript: Community Broadband Bits Episode 255
This is the transcript for episode 255 of the Community Broadband Bits Podcast. Christopher Mitchell speaks with Kyle Hollifield of Magellan Advisors, a consulting group that works on community networks, about the importance of marketing. Listen to this episode here.
Kyle Hollifield: The way you increase shareholder value for the municipal-owned network is for the owners of that network, which is your customers, to feel like they're part of the process. That's how you increase shareholder value.
Lisa Gonzalez: This is Episode 255 of the Community Broadband Bits podcast from the Institute for Local Self-Reliance. I am Lisa Gonzalez. Delivering fast, affordable, reliable connectivity is typically the first goal for communities that choose to invest in publicly-owned internet infrastructure. There are different business models and local governments usually hire consultants like this week's guest, to help them flush out which model suits their unique situation. Kyle Hollifield from Magellan Advisors joins Chris this week. This is one of Chris' interviews he conducted at the Broadband Community Summit in Dallas earlier this month. Magellan works with communities across the nation looking for ways to improve connectivity. In addition to a conversation about public-private partnerships, Kyle and Chris get into one of the areas municipal networks often find unfamiliar: marketing their services to potential subscribers. Now here's Chris and Kyle Hollifield from Magellan discussing public-private partnerships, and marketing for municipal networks.
Christopher Mitchell: Welcome to another edition of the Community Broadband Bit podcast. Coming at you live from Dallas, well, it's recorded live in Dallas at the Broadband Community Summit 2017. I got with me Kyle Hollifield, the Senior Vice President for Magellan Advisors. Welcome to the show!
Kyle Hollifield: Thanks, Chris, it's a pleasure to be here!
Christopher Mitchell: Kyle, I think you might have the best accent of everybody in this field.
Kyle Hollifield: Well, I don't know what that means but thank you very much.
Christopher Mitchell: It's that Tennessee drawl, it's very fun to listen to.
