Redding, California, Looks to Local Opinions About Publicly Owned Network
As Redding, California, aims to bring better connectivity to businesses and residents, they're looking to locals for advice on how to move forward.
As we reported in April, community leaders voted to proceed with a pilot project in their downtown area. Economic development in the downtown area drove the plan, but reducing the cost of Internet access through a publicly owned network and the availability of a more reliable, faster service generated force behind the project.
In April, the city council decided to explore possibilities and now they're interested in finding out the public's interest in a citywide network for residents. The Vice Mayor, City Manager, and staff from Redding held a public meeting in late November to share information with locals about possibilities.
"Fiber is an essential element of the future and its economy," Tippin said. "Vice Council Macaulay brought this forward to council and we agreed that we should study this so we've hired consultants and we've been doing a study - looking into cost, what elements should be required and whether it would be beneficial from a community standpoint."
In order to determine the public's feelings on whether they agree Tippin, the city is asking Redding residents to complete a simple online survey. The survey is six questions about perceived value, current options, and respondents' likelihood of supporting a municipal fiber optic network project.
An Existing Advantage

CEL chose the areas for the pilot based on location and the opportunity to experiment with a variety of structures. The utility decided that fiberhoods closer to the existing network with a combination of single family homes, condos, and businesses would create efficient environments to work out potential problems before wider deployment. Subscribers in the pilot areas can expect to be connected to Crossroads Fiber by the end of the summer.
As CCU has worked to update connectivity for the town of around 10,000, Lester and other leaders at the utility have recognized that it's also time for a re-branding. After more than 100 years, the Clarksville Light & Water municipal utility retired “The Waterdrip Guy” and adopted a new name and a new logo. In order to reflect the city’s transition to a more forward thinking and competitive attitude, they transitioned to
“That was us,” says DCCN Coordinator Ben Carter. “They were telling us that they weren’t going to roll broadband out … Obviously, the business decision makes itself.” Rather than bringing a new service to a place where the largest population center was only around 12,000 in 2000, corporate Internet access companies were aiming for large cities such as Seattle and Portland.